Salesforce and HubSpot, two of the biggest names in the CRM industry, offer feature-rich platforms that empower businesses to streamline their sales processes, build better customer relationships, and drive growth. But how do they stack up against each other? Let’s take a closer look.
What Does HubSpot Do?
HubSpot is a complete CRM platform that offers software for marketing, sales, customer service, and content management. It provides a full stack of software for customer engagement and enables businesses to attract visitors, convert leads, and close customers.
What Does Salesforce Do?
Salesforce, on the other hand, is a cloud-based software company that provides customer relationship management services and enterprise applications focused on customer service, marketing automation, analytics, and application development.
An Overview of Sales Hub
HubSpot’s Sales Hub is designed to streamline your sales process, making it easy for your team to start selling faster without changing much of their existing workflow. It offers a variety of features including email tracking, meeting scheduling, sales automation, and detailed analytics, all of which are designed to help your sales team work more efficiently and close more deals.
An Overview of Sales Cloud
Salesforce’s Sales Cloud, meanwhile, is a cloud-based CRM platform that gives your sales team a comprehensive set of tools to manage the entire sales process from lead to customer. Sales Cloud includes features like contact and opportunity management, collaboration tools, analytics, and a mobile app, all aimed at boosting sales productivity and improving customer relationships.
Pricing
Pricing can be a significant factor when choosing between Salesforce and HubSpot. Both platforms offer various pricing tiers to cater to different business sizes and needs.
Differences Between Paying for Seats
With HubSpot, you pay per user, and all users have access to the same set of features. Salesforce, however, uses a tiered pricing model, where different tiers have access to different features. This means that while Salesforce can potentially offer more advanced features, it may be more expensive to get access to those features.
Sales Software Costs for a Team of 50
The cost for a team of 50 users varies significantly based on the pricing model and the specific plan chosen. For instance, HubSpot’s Sales Hub starts at $45 per user per month for the Starter tier, while Salesforce’s Sales Cloud pricing begins at $25 per user per month for the Essentials tier.
(For specific pricing, please visit the respective websites of HubSpot and Salesforce to get accurate, up-to-date pricing details.)
Capabilities
| HubSpot | Salesforce | |
|---|---|---|
| Email Tracking & Scheduling | ✔️ | ✔️ |
| Contact & Deal Management | ✔️ | ✔️ |
| Task Automation | ✔️ | ✔️ |
| Custom Reports & Dashboards | ✔️ | ✔️ |
| Predictive Lead Scoring | ❌ | ✔️ |
| Collaboration Tools | ❌ | ✔️ |
| Mobile App | ✔️ | ✔️ |
HubSpot and Salesforce Integration Capabilities
Both HubSpot and Salesforce offer robust integration capabilities, allowing you to connect your CRM with other software and services. HubSpot integrates with over 500 apps, including G Suite, Office 365, Slack, and more. Salesforce, meanwhile, offers thousands of integrations through its AppExchange marketplace, including MailChimp, QuickBooks, Trello, and many more.
In Conclusion
When choosing between Salesforce and HubSpot, consider your business’s unique needs, budget, and long-term growth strategy. Both platforms offer powerful tools for managing customer relationships and improving sales processes, but they differ in pricing, features, and scalability.
If you’re leaning towards Salesforce, remember that our Salesforce Development Services are here to assist you. We provide custom app development to enhance your Salesforce experience and ensure that the platform works exactly as you need it to for your unique business requirements. Whether you need assistance with implementation, integration, or custom app development, our team is ready to help.